STRATEGI PEMANFAATAN KONTEN INDUSTRI BAJA RINGAN PT. KENCANA MAJU BERSAMA DI MEDIA SOSIAL INSTAGRAM

Authors

  • Zakarias Se Angi Universitas 17 Agustus 1945 Surabaya
  • Ilmi Nur Annisa Universitas 17 Agustus 1945 Surabaya

Keywords:

social network site, instagram, digital strategy, content

Abstract

In this era of globalization, the presence of technology is a good opportunity for communication practitioners, especially in the strategy of using content. At the same time, internet also presents the potential and innovations that can be done to make it easier for people to achieve their goals. The presence of social networking sites in this era of globalization is rapidly becoming popular. A strategy that was previously analog doesn’t mean that it can’t be applied to a digital strategy. In adapting the strategy to the digital realm, it’s necessary to understand how social media Instagram works which is considered effective as one of the media used in the strategy of using content to attract the attention of the audience or potential consumers. This research uses observation technique. The results of this study indicate that in carrying out The Strategy of Using Content The Light Steel Industry PT. Kencana Maju Bersama uses digitalization in carrying out its marketing strategy. There are several aspects to be considered included Instagram platform features, tools, and timing of their implementation by using Instagram as a content utilization strategy.

Author Biographies

Zakarias Se Angi, Universitas 17 Agustus 1945 Surabaya

Mahasiswa di Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya

Ilmi Nur Annisa, Universitas 17 Agustus 1945 Surabaya

Mahasiswa di Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas 17 Agustus 1945 Surabaya

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Published

2022-11-01

How to Cite

Se Angi, Z., & Nur Annisa, I. (2022). STRATEGI PEMANFAATAN KONTEN INDUSTRI BAJA RINGAN PT. KENCANA MAJU BERSAMA DI MEDIA SOSIAL INSTAGRAM . RELASI: Jurnal Penelitian Komunikasi (e-ISSN: 2807-6818), 2(04), 33–40. Retrieved from https://aksiologi.org/index.php/relasi/article/view/407