Fanatisme terhadap anime dan perilaku konsumtif
Keywords:
Fanaticism towards anime, Consumptive behaviour, CommunityAbstract
Abstract
This study aims to determine the relationship between fanaticism towards anime and consumptive behavior. Using quantitative research methods with a total of 100 subjects. The sampling technique in this study is a simple random sampling technique. The research sample is members of the Anime Lovers Community in Surabaya.Test data analysis using the IBM SPSS for windows version 20.0 program with Non-Parametric Spearman correlation analysis technique. The results of the data analysis test show a score of 0.00 which means it is smaller than 0.05, so the hypothesis that arises is that there is a relationship between fanaticism towards anime and consumer behavior. With a correlation coefficient of 0.867, it shows a positive relationship between the two variables.
Keywords: Fanaticism towards anime, Consumptive behaviour, Community
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