Rahmawati, Berliana Adinda, Ayun Maduwinarti, and Agung Pujianto. “PENGARUH VIRAL MARKETING, CUSTOMER EXPERIENCE, DAN PRODUCT INNOVATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN LUUCA ICE CREAM DI ROYAL PLAZA SURABAYA”. GEMAH RIPAH: Jurnal Bisnis 6, no. 02 (July 9, 2026): 723–740. Accessed September 11, 2026. https://aksiologi.org/index.php/gemahripah/article/view/2861.