H. Mafrudho, A. Maduwinarti, and U. C. M. Nasution, “PENGARUH PERCEIVED QUALITY PERCEIVED VALUE DAN BRAND PERSONALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA SURABAYA”, GEMAH RIPAH, vol. 5, no. 02, pp. 336–347, Jul. 2025.