RAHMADIANTI, N. A.; MADUWINARTI, A.; PRATIWI, N. M. I. PENGARUH KOMUNIKASI PEMASARAN DIGITAL, LIFESTYLE FAST FASHION, DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN ERA OMNICHANNEL RETAIL PADA UNIQLO SURABAYA. GEMAH RIPAH: Jurnal Bisnis, [S. l.], v. 6, n. 02, p. 409–424, 2026. DOI: 10.69957/grjb.v6i02.2854. Disponível em: https://aksiologi.org/index.php/gemahripah/article/view/2854. Acesso em: 6 jul. 2026.