STEVEN, S. EFFECTIVENESS OF DIGITAL MARKETING ON UNPLANNED PURCHASING BEHAVIOUR AMONG GEN Z. GEMAH RIPAH: Jurnal Bisnis, [S. l.], v. 5, n. 02, p. 442–456, 2025. DOI: 10.69957/grjb.v5i02.2224. Disponível em: https://aksiologi.org/index.php/gemahripah/article/view/2224. Acesso em: 20 jul. 2025.