MAFRUDHO, H.; MADUWINARTI, A.; NASUTION, U. C. M. PENGARUH PERCEIVED QUALITY PERCEIVED VALUE DAN BRAND PERSONALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA SURABAYA. GEMAH RIPAH: Jurnal Bisnis, [S. l.], v. 5, n. 02, p. 336–347, 2025. DOI: 10.69957/grjb.v5i02.2218. Disponível em: https://aksiologi.org/index.php/gemahripah/article/view/2218. Acesso em: 26 jul. 2025.