[1]
Mafrudho, H., Maduwinarti, A. and Nasution, U.C.M. 2025. PENGARUH PERCEIVED QUALITY PERCEIVED VALUE DAN BRAND PERSONALITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KOTA SURABAYA. GEMAH RIPAH: Jurnal Bisnis. 5, 02 (Jul. 2025), 336–347. DOI:https://doi.org/10.69957/grjb.v5i02.2218.