IMPLEMENTASI THEORY OF PLANNED BEHAVIOR DALAM MENENTUKAN CONTINUOUS USAGE PADA GAMERS MUDA
DOI:
https://doi.org/10.69957/grjb.v5i03.2243Keywords:
Microtransactions, Trust, Financial Inclusion, Continuous Usage Behavior, PLS-SEMAbstract
This study is motivated by the rapid growth of the online gaming industry and the pivotal role of Microtransaction models in sustaining young players’ engagement. It aims to identify the determinants of continuous usage behavior among Indonesian gamers aged 17–24 by extending the Theory of Planned Behavior with Trust and Financial Inclusion. A cross-sectional quantitative design was employed, surveying 144 respondents via an online questionnaire, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Perceived Behavioral Control (β = 0.324; p < 0.001) and Intention (β = 0.557; p < 0.001) significantly predict sustained engagement, whereas Attitude, Subjective Norm, Financial Inclusion, and Microtransaction propensity show no significant effects. It is concluded that enhancing purchase-control mechanisms and transaction security is essential for maintaining long-term usage, and future research should adopt longitudinal designs with more diverse samples.
References
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-t
Azmeh, C., & Al-Raeei, M. (2024). Exploring the dual relationship between fintech and financial inclusion in developing countries and their impact on economic growth: Supplement or substitute? PLoS ONE, 19(12), e0315174. https://doi.org/10.1371/journal.pone.0315174
Cao, Z., Zheng, J., & Liu, R. (2023). Factors affecting users’ continuous usage in online health communities: an integrated framework of SCT and TPB. Healthcare, 11(9), 1238. https://doi.org/10.3390/healthcare11091238
Çera, G., Phan, Q. P. T., Androniceanu, A., & Çera, E. (2020). FINANCIAL CAPABILITY AND TECHNOLOGY IMPLICATIONS FOR ONLINE SHOPPING. E+M Ekonomie a Management, 23(2), 156–172. https://doi.org/10.15240/tul/001/2020-2-011
Chaiworn, S., & Tantasanee, S. (2024). FACTORS INFLUENCING THE PURCHASE INTENTION OF MICRO TRANSACTIONS IN FREEMIUM MOBILE GAMES IN BANGKOK: a CASE OF HONKAI STAR RAIL. INTERNATIONAL JOURNAL OF INNOVATIONS & RESEARCH ANALYSIS, 04(04(I)), 71–81. https://doi.org/10.62823/ijira/4.4(i).6935
Chen, V., Rasyidhy, F. A., Son, L., Fransisco, L., & Setiawan, R. A. (2023). Factors that affect a college student’s In-game purchase in Batam City. jurnal.mdp.ac.id. https://doi.org/10.35957/jatisi.v10i2.5220
Chen, X. S. S. S., Han, S., Romualdez, A. S. H., & Zeng, S. Y. (2022). Examining the mempengaruhi of perceived value and online game addiction on in-game purchase intention with the mediating role of loyalty of Genshin Impact players from the Philippines: An analysis of an open-world action role-playing game. Animo Repository. https://animorepository.dlsu.edu.ph/etdb_dsi/108/
Cheung, G. W., Cooper-Thomas, H. D., Lau, R. S., & Wang, L. C. (2023). Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations. Asia Pacific Journal of Management, 41(2), 745–783. https://doi.org/10.1007/s10490-023-09871-y
Choung, H., David, P., & Ross, A. (2022). Trust in AI and its role in the acceptance of AI technologies. International Journal of Human-Computer Interaction, 39(9), 1727–1739. https://doi.org/10.1080/10447318.2022.2050543
Cross-Sectional design. (2017). The SAGE Encyclopedia of Communication Research Methods. https://doi.org/10.4135/9781483381411.n118
Dai, Q., Huang, L., Nagasawa, H., Sawada, M., & Oshio, A. (2024). A study on the impact of personality traits on behavior of game players toward spending on in-game Microtransactions. SAGE Open, 14(3). https://doi.org/10.1177/21582440241267158
Fathurrahman, A., & Mukaroma, R. (2023). The Role of Risk Profile and Time Impatience on the Demand of Peer-to-peer Lending Amidst the Covid-19 Pandemic. Journal of Economics Research and Social Sciences, 7(2), 219–230. https://doi.org/10.18196/jerss.v7i2.19450
Fischer, R., & Karl, J. A. (2021). Predicting Behavioral Intentions to Prevent or Mitigate COVID-19: A Cross-Cultural Meta-Analysis of Attitudes, norms, and perceived Behavioral control effects. Social Psychological and Personality Science, 13(1), 264–276. https://doi.org/10.1177/19485506211019844
Gebrekidan, A. Y., Kebede, A., Worku, N., Lombebo, A. A., Efa, A. G., Azeze, G. A., Kassie, G. A., Haile, K. E., Asgedom, Y. S., Woldegeorgis, B. Z., Damtew, S. A., & Gebeyehu, S. (2024). Cross-cultural adaptation of the Amharic version of the Compassionate Care Assessment Tool for application in obstetric services of the Ethiopian context. SAGE Open Medicine, 12. https://doi.org/10.1177/20503121241254992
Ghazali, E., Mutum, D. S., & Lun, N. K. (2023). Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model. Journal of Consumer Behaviour, 23(2), 655–675. https://doi.org/10.1002/cb.2228
Gibson, E., Griffiths, M. D., Calado, F., & Harris, A. (2023). Videogame player experiences with micro-transactions: An interpretative phenomenological analysis. Computers in Human Behavior, 145, 107766. https://doi.org/10.1016/j.chb.2023.107766
Golzar, J., Noor, S., & Tajik, O. (2022). Convenience sampling. www.ijels.net. https://doi.org/10.22034/ijels.2022.162981
Gupta, M., & Kiran, R. (2024). Reflection of Gender Digital Divide on digital Financial inclusion in context of Indian Bankers: an empirical analysis. SAGE Open, 14(4). https://doi.org/10.1177/21582440241288980
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Evaluation of reflective measurement models. In Classroom companion: business (pp. 75–90). https://doi.org/10.1007/978-3-030-80519-7_4
Hoque, M. E., Susanto, P., Shah, N. U., Khatimah, H., & Mamun, A. A. (2023a). Does perceived behavioral control mediate customers’ innovativeness and continuance intention of e-money? The moderating role of perceived risk and e-security. International Journal of Emerging Markets, 19(12), 4481–4502. https://doi.org/10.1108/ijoem-06-2022-0914
Hoque, M. E., Susanto, P., Shah, N. U., Khatimah, H., & Mamun, A. A. (2023b). Does perceived behavioral control mediate customers’ innovativeness and continuance intention of e-money? The moderating role of perceived risk and e-security. International Journal of Emerging Markets, 19(12), 4481–4502. https://doi.org/10.1108/ijoem-06-2022-0914
Hunziker, S., & Blankenagel, M. (2024). Cross-Sectional research design. In Springer eBooks (pp. 187–199). https://doi.org/10.1007/978-3-658-42739-9_10
Jadil, Y., Rana, N. P., & Dwivedi, Y. K. (2022). Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective. International Journal of Information Management Data Insights, 2(1), 100065. https://doi.org/10.1016/j.jjimei.2022.100065
Jasrotia, S. S., Kamila, M. K., Chib, S., & Mishra, H. G. (2022). Role of engagement in online gaming: a study of generation Z customers. Digital Creativity, 33(1), 64–76. https://doi.org/10.1080/14626268.2022.2033272
Kakko, K. (2024b). The impact of Microtransactions on consumer behaviour in free-to-play video games. Theseus. https://urn.fi/URN:NBN:fi:amk-2024052917850
Kilani, A. a. Z., Kakeesh, D. F., Al-Weshah, G. A., & Al-Debei, M. M. (2023). Consumer post-adoption of e-wallet: An extended UTAUT2 perspective with trust. Journal of Open Innovation Technology Market and Complexity, 9(3), 100113. https://doi.org/10.1016/j.joitmc.2023.100113
Kim, E., & Kyung, Y. (2023). Factors affecting the adoption intention of new electronic authentication services: a convergent model approach of VAM, PMT, and TPB. IEEE Access, 11, 13859–13876. https://doi.org/10.1109/access.2023.3243183
Lee, S. M., & Lee, D. (2020). Healthcare wearable devices: an analysis of key factors for continuous use intention. Service Business, 14(4), 503–531. https://doi.org/10.1007/s11628-020-00428-3
Li, Y., Wang, C., & Wang, T. (2020a). Research on the Mempengaruhi Mechanism of Social Elements on the Continuous Use Intention of Mobile Online Game Players. Clausius Scientific Press. https://doi.org/10.23977/icemgd2020.065
Li, Y., Wang, C., & Wang, T. (2020b). Research on the Mempengaruhi Mechanism of Social Elements on the Continuous Use Intention of Mobile Online Game Players. ICEMGD. https://doi.org/10.23977/icemgd2020.065
Loa, N. W. J. M., & Berlianto, N. M. P. (2022). Drivers of purchase intention and willingness to pay Microtransactions in mobile legends. Jurnal Manajemen, 26(3), 567–590. https://doi.org/10.24912/jm.v26i3.1022
Mahendra, F., Jayadi, R., & Halim, E. (2024). Examining drivers of urge to purchase in video game Microtransactions. Journal of System and Management Sciences, 14(5). https://doi.org/10.33168/jsms.2024.0508
McLean, G., Osei-Frimpong, K., Al-Nabhani, K., & Marriott, H. (2019). Examining consumer attitudes towards retailers’ m-commerce mobile applications – An initial adoption vs. continuous use perspective. Journal of Business Research, 106, 139–157. https://doi.org/10.1016/j.jbusres.2019.08.032
Mohammed, M., Shafiq, N., Elmansoury, A., Al-Mekhlafi, A. A., Rached, E. F., Zawawi, N. A., Haruna, A., Rafindadi, A. D., & Ibrahim, M. B. (2021). Modeling of 3R (Reduce, Reuse and Recycle) for Sustainable construction Waste reduction: a Partial Least squares Structural Equation Modeling (PLS-SEM). Sustainability, 13(19), 10660. https://doi.org/10.3390/su131910660
Muangmee, C., Kot, S., Meekaewkunchorn, N., Kassakorn, N., & Khalid, B. (2021). Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1297–1310. https://doi.org/10.3390/jtaer16050073
Muhammad, A. N., & Hidayanto, A. N. (2023). Gamers intention towards purchasing game items in virtual community: extending the Theory of Planned Behavior. International Journal of Advanced Computer Science and Applications, 14(12). https://doi.org/10.14569/ijacsa.2023.0141222
Nurlaili, F. L., & Pamelia, I. (2022). Gambaran Faktor Sikap dan Norma Subjective pada Niat Bermain Game Online pada Remaja. jurnal.fkm.untad.ac.id. https://doi.org/10.22487/preventif.v13i2.361
Petrovskaya, E., Deterding, S., & Zendle, D. I. (2022). Prevalence and salience of problematic Microtransactions in Top-Grossing Mobile and PC Games: A content analysis of user reviews. CHI Conference on Human Factors in Computing Systems. https://doi.org/10.1145/3491102.3502056
Petrovskaya, E., & Zendle, D. (2021). Predatory Monetisation? A Categorisation of Unfair, Misleading and Aggressive Monetisation Techniques in Digital Games from the Player Perspective. Journal of Business Ethics, 181(4), 1065–1081. https://doi.org/10.1007/s10551-021-04970-6
Pilloud, Q. (2021b). Understanding the buyer decision process of Microtransactions in video games. https://susi.usi.ch/global/documents/319803
PricewaterhouseCoopers. (2024). Top 5 developments driving growth for video games. PwC. https://www.pwc.com/us/en/tech-effect/emerging-tech/emerging-technology-trends-in-the-gaming-industry.html
Rahiem, V. A., & Fitrananda, C. A. (2021). Persepsi Gamers tentang Aktivitas Microtransactions di Virtual Goods Marketplace Itemku.com. CoverAge Journal of Strategic Communication, 11(2), 103–112. https://doi.org/10.35814/coverage.v11i2.2018
Rahmayanti, P., & Rahyuda, I. K. (2020). THE ROLE OF TRUST IN MEDIATING THE EFFECT OF PERCEIVED RISK AND SUBJECTIVE NORM ON CONTINUOUS USAGE INTENTION ON GOPAY USERS IN DENPASAR. Russian Journal of Agricultural and Socio-Economic Sciences, 108(12), 69–80. https://doi.org/10.18551/rjoas.2020-12.09
Richard, Y. F., Longgy, D. H. A., & Epin, M. N. W. (2024). Peran literasi keuangan dan teknologi keuangan melalui inklusi keuangan untuk keberlanjutan UMKM. JURNAL ILMU EKONOMI & SOSIAL, 15(1), 1–20. https://doi.org/10.35724/jies.v15i1.5954
Ridha, N. A., & Daga, R. (2021). Analisis Motif Konsumen dalam Membeli Produk Virtual Pada Game Online di Kota Makassar. Jurnal Manajemen Perbankan Keuangan Nitro, 3(2), 52–63. https://doi.org/10.56858/jmpkn.v3i2.28
Rita, P., Guerreiro, J., Ramos, R., & Caetano, R. G. (2024). The role of Microtransactions in impulse buying and purchase intention in the video game market. Entertainment Computing, 50, 100693. https://doi.org/10.1016/j.entcom.2024.100693
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology and Marketing, 39(5), 1035–1064. https://doi.org/10.1002/mar.21640
Shaikh, A. A., Glavee-Geo, R., Karjaluoto, H., & Hinson, R. E. (2022). Mobile money as a driver of digital financial inclusion. Technological Forecasting and Social Change, 186, 122158. https://doi.org/10.1016/j.techfore.2022.122158
Simanihuruk, P. (2020). PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi kasus pada mahasiswa Fakultas Ekonomi Unika Santo Thomas SU ). Jurnal Manajemen Dan Bisnis, 119–140. https://doi.org/10.54367/jmb.v20i1.693
Simanihuruk, P., Tamba, D., & Sagala, R. (2021). PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi kasus pada mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan). Jurnal Manajemen Dan Bisnis, 98–112. https://doi.org/10.54367/jmb.v21i1.1189
Strickland, D. (2021, January 4). Microtransactions make up 88% ($92.6 billion) of digital game spending. TweakTown. https://www.tweaktown.com/news/76546/Microtransactions-make-up-88-92-6-billion-of-digital-game-spending/index.html
Sun, X., Pelet, J., Dai, S., & Ma, Y. (2023). The effects of trust, perceived risk, innovativeness, and deal proneness on consumers’ purchasing behavior in the livestreaming social commerce context. Sustainability, 15(23), 16320. https://doi.org/10.3390/su152316320
Tomić, N., & Mirić, M. (2024). Using extended TAM for analyzing adoption determinants of Microtransactions in mobile games among Serbian gamers. Ekonomika Preduzeca, 72(3–4), 222–232. https://doi.org/10.5937/ekopre2404222t
Wahyuni, N. W. S., Pratama, N. D. R., Dahyar, N. S., Rivaldi, N. M. J., & Antoni, N. H. (2025). Pendidikan Media Digital untuk Mencegah Dampak Negatif Game Online Terhadap Nilai Kebangsaan. Jurnal Kajian Dan Penelitian Umum, 3(1), 148–160. https://doi.org/10.47861/jkpu-nalanda.v3i1.1514
Wang, J., Shen, X., Huang, X., & Liu, Y. (2021). Influencing factors of the continuous usage intention of consumers of online food delivery platform based on an information system success model. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.716796
Xu, W., Shen, Z., Lin, S., & Chen, J. (2022). Improving the behavioral intention of continuous online learning among learners in higher education during COVID-19. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.857709
Yang, M., Jiang, J., Kiang, M., & Yuan, F. (2021). Re-Examining the impact of multidimensional trust on patients’ online medical Consultation service continuance decision. Information Systems Frontiers, 24(3), 983–1007. https://doi.org/10.1007/s10796-021-10117-9
Yue, P., Korkmaz, A. G., Yin, Z., & Zhou, H. (2021). The rise of digital finance: Financial inclusion or debt trap? Finance Research Letters, 47, 102604. https://doi.org/10.1016/j.frl.2021.102604
Zhang, M., Liu, Y., Wang, Y., & Zhao, L. (2021). How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Computers in Human Behavior, 127, 107052. https://doi.org/10.1016/j.chb.2021.107052
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Stiven
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Ketentuan hukum formal untuk mengakses artikel digital jurnal elektronik ini tunduk pada ketentuan lisensi Creative Commons Attribution-ShareAlike (CC BY-SA), yang berarti GEMAH RIPAH: Jurnal Bisnis berhak untuk menyimpan, mengubah format, mengelola di pangkalan data, memelihara dan menerbitkan artikel tanpa meminta izin dari Pencipta selama tetap mempertahankan nama Pencipta sebagai pemilik Hak Cipta.
